What data should be analyzed when doing web marketing?
Welcome back, we are going to gather the primary information in relation to data analysis when talking about web marketing.
Even today you will have to make yourself comfortable for those 3 minutes needed to follow me, please do not get distracted.
These articles packed with training in online marketing can help you learn more and get better results for the channels you use.
ANALYTICS: What data do we take into account?
Web marketing is a discipline that deals with promoting products and services through the web. When doing web marketing, it is important to analyze different data to better understand your audience and improve your strategies.
First, it is important to analyze the website traffic, that is, the number of visitors who arrive on the site and how they behave. This can help to understand which pages are most visited and which ones generate the most conversions (such as purchasing a product or requesting information).
Secondly, it is useful to analyze social media data to understand how the audience interacts with the content. This can help to understand which content generates the most interactions (such as likes, comments and shares) and which influencers can be used to promote the product or service.
Third, it is important to analyze the data of the advertising campaigns to understand which ones generate the most conversions and which ones can be improved. This can help to optimize the budget spent on advertising and generate greater results.
Last but not least , it is useful to analyze competitor data to understand what their marketing strategies are and how they position themselves in the market. This can help you identify any opportunities and improve your marketing strategies to stay competitive.
2 TOOLS FOR ANALYSIS: make the most of them
- Google Analytics: This free tool allows you to monitor your website traffic, traffic sources, most viewed content, average user session duration, and much more.
Not only that, it also allows you to set goals and track their completion, such as the number of times a user fills out a contact form or makes a purchase.
- SEMRUSH : It is a paid tool, but they offer advanced features like keyword research, competitor analysis, backlink analysis and much more.
CONCLUSION: How important is analysis?
Many historical figures would demonstrate that controlling has always been as important as doing.
Analyzing your work is part of the work itself.
You cannot expect to get results without even being able to realize it if it happens, because the return cannot always be measured directly in terms of the return on turnover or profit you obtain.
I'll wait for you in the next article, lately we've been hearing from each other often ;)
Gian - from FastMedia Blog