SEO: a first general overview
Today we start off by introducing web marketing, a central aspect of online marketing that is part of the basic knowledge for those who are passionate about this world.
HOW DOES IT WORK AND WHAT IS SEO?
Google SEO is one of the main digital marketing strategies used by businesses to improve the visibility and accessibility of their website. SEO (Search Engine Optimization) is the process of optimizing a website for search engines, such as Google, in order to improve the site's ranking in search engine results pages.
To rank well in Google search results, it is important that your website is well-optimized for keywords relevant to your business. There are several factors that influence a website's ranking in Google's SERP (Search Engine Results Page), including site authority, content quality, page loading speed, and site structure.
To increase your site's authority, it is important to create high-quality content and get backlinks from authoritative websites. Additionally, you need to make sure your website is easy to navigate, with a logical and hierarchical structure.
Page loading speed is also an important factor in Google SEO. Slow loading websites can be penalized by Google and ranked lower in the SERP. To improve page loading speed, you can use image compression techniques, HTML and CSS code minification, and the use of a content delivery network (CDN).
Finally, quality content is a key factor in Google SEO. Content should be informative, relevant, and high quality. It is important to use relevant keywords in the content, but avoid using keyword spamming techniques.
BACKLINKS: LET'S DISCOVER THEM TOGETHER
A backlink is a hyperlink that points from an external web page to your website. In other words, it is a link that other websites use to provide their users with a way to access your website.
Backlinks are important for several reasons. First of all, they can help increase traffic to your website. If a popular website has a backlink to your website, it means that people who visit that website may notice your link and click on it, potentially bringing more traffic.
Useful resources to approach the topic, click here.
CONCLUSION: the next SEO and SEM (web marketing) appointments
We have opened a sort of new column with the writing of this article, we will also address together many of the topics that are part of the daily life of web marketing. We try to structure a very complete blog.
REMEMBER THAT FOR YOUR GROWTH WE AT FASTMEDIA CAN HELP YOU!
Gian - from FastMedia Blog